At Rufyo, comfort isn’t just something we sell – it’s what we live for.
Since our founding in 2025, our mission has been to create a one-of-a-kind store where every product is chosen with one goal in mind: to make life softer, warmer, and more relaxing.

From cosy loungewear and snuggly blankets to practical yet comforting home accessories, every piece in our collection is designed to make you feel at ease – whether you’re enjoying a quiet evening on the sofa or wrapping up for a chilly morning coffee.


Building a comfort-focused niche

We knew from the start that we didn’t want to be “just another online store”. Rufyo had to be a niche brand dedicated entirely to comfort – a place where every single product fits our philosophy.

To achieve that, we work closely with trusted suppliers and manufacturers from all over the world. We carefully select partners who share our commitment to quality, so we can offer products that combine the best materials, perfect fit, and long-lasting comfort – all at a price that’s fair. We believe that comfort should be for everyone, not just a luxury.


Looking ahead to 2026

We’re already planning our next steps:

  • Expanding our Comfort+ range with more eco-conscious materials.

  • Opening our first small physical pop-up stores in key UK and European cities.

  • Continuing to grow our global supplier network to discover even more comfort-focused treasures from around the world.


Today and beyond

Today, Rufyo is a trusted destination for people who believe that comfort is not an afterthought – it’s a way of living. Our community of customers continues to inspire us to innovate and expand, while staying true to our original mission:

To deliver comfort without compromise.

Whether it’s wrapping yourself in the perfect blanket, slipping into loungewear that feels like a second skin, or adding that one little accessory that makes home feel warmer – we’re here to help you create your own personal comfort zone.

Because at Rufyo, comfort always comes first.

Contact Information

Brand name: Rufyo

Company Name: Nyland
Company Number: 77593944

Address: Vlierboomstraat 299, The Hague, South-Holland, 2564 JA, The Netherlands


E-mail: heyyo@rufyo.com

Phone: +31616108891

We try our best to answer your email within 24 hours.

Office hours (GMT+1) :
Monday to Friday from 08:00 to 18:00
Saturday and Sunday from 10:00 to 17:00

Curious Minds Want to Know!

Didn’t find the answer you were looking for?